Campare and Contraste

Julio Alvarado English 914 â€Å"Driving While Stupid† Summary In his article â€Å"Driving While Stupid,† Dave Barry shares his experience of bad drivers. He talks about many scenarios that are taking place in many places. He first starts by stating that downtown Miami is home to the worst drivers. He claims that although some may try to say otherwise, that there is no way to compete with Miami on the worst driver scale. Barry backs up his clam by giving examples of how he has driven in every major U.S. city as well as in Italy, where there is only one traffic law, in an Argentinean city of Mar del Plata, literally meaning â€Å"Cover your  eyes,† and in China, where buses ‘encourage' people to get out of the way. He says he has seen many insane drivers and situations, but that didn't stop him from being surprised with one of his own experiences; the night when a driver in a convertible on the interstate I-95 was weaving back and forth going maybe 600 mi les per hour.The observation Barry makes is that the driver was watching a music video on a video screen installed in his sun visor. Barry goes on to say that there are many drivers who distract themselves by cell phones, reading, eating, etc, while driving, but at least, unlike the guy on the interstate, they are able to see the road from time to time. The level of comedy that Barry used in his article is high. By using deliberate and obvious exaggeration and sarcasm to convey the fact that drivers should pay more attention to the road, and less to other crazy activities.

Business Economics Essay

Table of Contents 1.INTRODUCTION 2.MAIN BODY 2.1THE NATURE OF RESOURCE COST STRUCTURE AND THE PRACTICAL SIGNIFICANCE OF DIFFERENT COSTS 2.2 THE FACTORS INFLUENCING OPTIMUM SIZE AND THE SIGNIFICANCE OF DEMAND AND SUPPLY RELATIONSHIPS 2.3UNDERSTANDING OF THE RELEVANCE AND LIMITATIONS OF ECONOMIC THEORY TO MANAGE DECISIONS 3.CONCLUSION 1.INTRODUCTION: From the economic perspective, there are a full range of wants from individuals, firms and government but there is only a few number of resources or factors of production such as land, labour, capital and enterprise. The raw material will come from land, taking the example of oil, gas. The labour relates to the individuals able to work. The capital covers machinery, computers, offices or shops for retail people. Enterprise will bring all of these factors together and allow them to produce goods and services in order to make a profit. This individual report will be identifying the nature of resource cost structure and the practical significance of different cost. It will also explain the factors influencing optimum size and the significance of demand and supply relationships. It will finally demonstrate an understanding of the relevance and limitations of economic theory to management decisions. 2.MAIN BODY: 2.1 ECONOMIC PERSPECTIVE IN ORDER TO RUN THE COMPANY EFFICIENTLY: Considering an example of project of creation of a manufacturing company based in the UK, the resources needed for the realisation of the project will be established before the start of the project. Knowing that any resource has a cost associate with it, identifying the resources needed, will lead to work towards establishing all costs for the whole project. Resource can be physical or virtual, but the report will be interested in the physical resources as skills are manifested in people, who are physical entities. Three types of resources have to be considered: People, materials and equipment. People can be skilled, semi-skilled and non-skilled. Materials,  tangible items such as steel, concrete, lights, wood, cables, paint required by the project. Equipment, everything used to bring all the materials together, for example, cranes, welding sets, computing time, mobile offices. It is also important to know how much m oney committed to spend at any point in time. 2.1.1The microeconomics perspectives: This focuses on the market behaviour of individual consumers and firms to help understand the decision making process of firms and households. This is at a level of individual buyer and individual seller, meaning demand and supply. How much to produce and how much to charge for it. The law of the demand is that the demand decreases when the price increases and the demand increases when the price decreases. Also more demand of a product results in an increase of the price the price of that product. (See graph below). 2.1.2The macroeconomics perspectives, focuses on the big picture of the national economy as a whole and provides a basic understanding of how things work in the business environment. The macrocosmic policy goals will be achieved by the monetary policy and the fiscal policy. The monetary policy is the management of the nation money supply, the decision of the interest rate and the banking system to promote economic growth, lower unemployment and inflation. 2.2The factors influencing optimum size and the significance of demand and supply relationship: The demand and the supply are two main concepts of the economy. Demand is what quantity of product or service the buyers need at a certain time at a precise price. The supply is the quantity the market can offer at that same time and price. The relationship between the quantity demanded and the price is the demand relationship and the relation between the supply and the price is the supply relationship. The price is a reflection of supply and demand. The law of demand: When the price of a product goes up, the quantity demanded of that product goes down. On the other hand, when the price of a product goes down, the  quantity demanded of that product goes up. The graph above shows that relationship between the demand and the price: p1 higher, Q1 smaller than Q2 and Q3. The law of supply: Unlike the law of the demand, the law of supply shows that at a higher price the supply increases. The producers supply more at a higher price to increase their revenue. The relationship between supply and price is shown in the graph above: at P3, price greater than P2 and P1, the corresponded quantity Q3 is greater than Q2 and Q1. 2.2ECONOMICS THEORY TO IMPROVE THE RUNNING OF THE COMPANY: 2.3THE COUNTRY OF EXPANSION OF THE COMPANY: 2.3.1Macroeconomic conditions of the country 2.3.2Current economic policy (fiscal and monetary) Report writing: 1. describe different aspects of business in order to run a company efficiently. Microeconomics and Macroeconomics perspectives 2.Explain using economics theory using real world examples 3. Company to be expanding internationally by opening a new manufacturing facility in a non-EU country a) Macroeconomic conditions of the country b) Current economic policy (fiscal and monetary)

Out of This Furnace

Out of this Furnace, by Thomas Bell, tells the story of a multigenerational family of Slovakian immigrants. This family of five generations came to American in the late nineteenth century in search of a better life. One of the first to arrive, Djuro Kracha, arrived in the New World in the middle of the 1880s. The novel starts off telling of his voyage from the â€Å"old country† and the labor he performed to accumulate enough money for his walk to Pennsylvania. He ventured on his journey to Pennsylvania in the search for a job in the steel mills.The story also tells of his rejection by the mainstream community as a â€Å"hunkey,† and the lives of his daughter and grandson. Soon enough though, the family becomes somewhat acculturate and even â€Å"Americanized,† and they soon become to resent the treatments they suffer. Their slow rise to business ownership was quickly ended by a series of events; a summer of Djuro’s drinking habit, Djuro’s return to his work in the steel mills, Mary’s marriage to a worker in the mills, and Djuro’s grandson’s disagreements with unfair labor prices.These events eventually intertwine with America’s transformation of the 1880’s to the 1940’s. During the 1880’s to the 1940’s, a wave of Eastern European immigrants grew in America, triggered by growing industries and advancing technology. This soon led to the establishment of steel mills, other factories, and plants which reshaped the American labor force. The experiences of Djuro and Mike, Mary’s husband, reflect a level of hostility towards Europeans from â€Å"mainstream† Americans and earlier. Without a doubt, the Kracha’s were negatively affected by stereotypes and attributions.However, the men and women who desired citizenship in the New World, Bell suggested only desired it to improve their lives and the futures of their families. Bell does not portray any immigrants who fail to accept the necessity of hard work. Therefore, Djuro’s minor episode of drunkenness shouldn’t take away from the years of efficient and effective work he completed to achieve his â€Å"American dream. † Another point Bell seemed to make clear was that Mike’s idealism was a consequence of his own desire to participant in that dream.The novel is set at a time when most people believed that the diverse ethnic groups entering the United States actually had a damaging effect on culture. Dobie Dobrejcak wanted to improve working conditions, treatments, economic prospects, and the lives of working men. His beliefs of possible social transformation actually confirmed the American Dream and the willingness of people to chase their dreams, even against great odds. The majority of immigrant groups that traveled to America went in search of freedom and economic opportunity.These immigrants, in all actuality, made huge contributions to the growth of the cou ntry. Westward expansion was made possible for workers, even today; immigrants work jobs that might have otherwise gone begging. Thomas Bell even argues that the Jews, Catholics, the Irish and the Slavs were the ones that made America’s achievements and progresses possible. Bell uses Mike and Mary’s lives to reference the Americans’ want and demand for immigrants during expansion, and to express how out of favor immigrants were during America’s recessions.As the 1920s came around, recession and depression made immigrant workers unpopular and unnecessary. This novel tremendously expresses the lives of immigrants like the Kracha’s and Dobrejcak’s and explains their want to achieve parity and equality. In the book, however, the term â€Å"American† did not change. The thing that truly changed was the determination to work against forces trying to prevent the family from entering the mainstream society. To truly understand the â€Å"Amer ican Experience† an immigrant had to realize that it was not a classical experience.It is known that early colonists and new immigrants coming to the United States had the same dreams and values. To them, the New World represented land opportunity, freedom of religion, the ability to overcome an aristocratic Old World, and the freedom to develop one’s own wishes. The topic of immigration in America has always sparked massive controversy. Some people believed anyone had the right to move from country to country as they pleased. Others thought the immigrant population actually benefitted the country by facilitating economic growth, development, and prosperity.The Americans against immigration mainly focused on the differences of new cultural groups. Mostly though, the Native American party argued that the country was about to receive a threat due to the massive increase in the â€Å"body of residents of foreign birth, imbued with foreign feelings, and of ignorant and imm oral character who receive the elective franchise and the right of eligibility to political offices. † Others thought that new immigrants hurt American society because of their lack of education, their impoverishment, lack of skill and their Catholic and Jewish religions.Early opposition to specific immigrants was focused on any groups perceived as inferior to the Anglo-Saxon stock. Disagreements on immigration focused mainly on the immigrant’s lack of adaptability based on different ethnic groups. The views of non-immigrants were that; foreigners lower the intelligence, efficiency, and orderliness plane, they increased alcoholism, crime, and immorality, the barriers of speech, education, and religious faith cause divisions, and that immigrants add to the number of poor people, tend to be illiterate, and cause overpopulation.Early settlers of the United States were a mixture of whites, Anglo- Saxons, and immigrants. Every ethnic group that has come into the United State s has helped shape the American dream and shared that experience, rather happily or not. A major shaping of our economic system resulted from the influence of immigration that helped bring dramatic changes in our population census. The United States of America can mean a variety of different things to several different people.The core of the â€Å"American dream† is without a doubt, freedom and equality. However, this nation was founded on republican principles of justice for all, friendship with all nations, and alliances with none. Since then, these principles have undergone several changes. For example, today the United States has many â€Å"alliances† that influence its domestic and foreign policies. Nevertheless, â€Å"justice for all† remains intact and continuously attracts new immigrants each year, while trying to determine what really constitutes â€Å"justice and equality. †

SHORT ANSWER ONLY Assignment Example | Topics and Well Written Essays - 750 words - 3

SHORT ANSWER ONLY - Assignment Example Hence, he deducted the interconnection between villages, states and societies and proposed that there is a broader civilization, a â€Å"great tradition†, that is being upheld by people of various backgrounds. It is the tradition â€Å"which is consciously cultivated, refined and handed down in a formal learning situation† (Musicmall Productions Pte Ltd, 2004). One may say that this is the living culture, one which evolves depending on the environment, present conditions and needs of the society. The concept of â€Å"little tradition† was first developed by Milton Singer and Robert Redfield as a twin to the idea of the â€Å"great tradition†. It is the ways in which a culture â€Å"keeps itself going, is taken for granted and is not put under much scrutiny or deliberate refinement and improvement† (Musicmall Productions Pte Ltd, 2004). The little tradition are the manifestations of the great tradition, they can be found in the folk music, the pattern of clothing, the choice of food, children’s stories etc. The little tradition are often handed down from one generation to another and are often unquestioned because their details are so minute they are almost unrecognizable. It is the little traditions which creates distinctions between the Sephardim from the Hasidic, the European from the America, the Asian from the Chinese. Sephardim is defined by the Jewish Encyclopedia (1906) as the â€Å"descendants of the Jews who were expelled from Spain and Portugal and who settled in southern France, Italy, North Africa, Turkey, Asia Minor, Holland, England, North and South America, Germany, Denmark, Austria and Hungary. Unlike other Jews, the Sephardi practice traditions which are tinged with Spanish and Portuguese influences. For example, one of their most popular children’s play is called â€Å"El Castillo†, and they have dishes originating from Iberia such as pastel, pan de Espana, and pan de leon. During festivals, they give our dulces or dolces, a kind of

Customer Service Justification Assignment Example | Topics and Well Written Essays - 500 words

Customer Service Justification - Assignment Example This report was written to help Crane Worldwide to solve the rising demand for round the clock customer service. The company has been growing at a very fast pace, which is why it is currently overwhelmed by many customer service demands. The report analyzes two alternatives, Telecommute (Alternative A) and Hiring of Personnel in different time zones (Alternative B). The company requires the alternatives to be evaluated based on cost, desirability, implementation, teamwork, and time management. An extensive evaluation of the two methods shows that Crane Worldwide would benefit more if it implements Alternative A. It is cheaper, faster, and better than Alternative B. Overview of Alternatives The following two alternatives considered in this report meets Crane Worldwide criteria: Alternative A – Telecommute: The Company can opt to hire customer service representatives from one country who can telecommute. It is flexible and fast relatively cheaper. Currently, many global companie s are using this approach to meet the extra customer service demand. Alternative B – Hire personnel in different time zones: The Company can decide to hire workers in different time zones, which makes it possible to adopt the â€Å"follow-the-sun† approach to customer care service. It means customers can be served anywhere anytime. The services not interrupted by the time. The creation of different teams in different time zones means that can be divided to meet the needs of all the customers. Criteria

Criminal law Essay Example | Topics and Well Written Essays - 2000 words - 1

Criminal law - Essay Example Based on the decision of the court in the case of DPP v Newbury2, the person performing the act need not be aware that the act is dangerous in order for the person to be held liable for involuntary manslaughter in the event where the said act resulted in the death of another. b. Liability of Kathryn By virtue of her job, Kathryn had the duty to take the message correctly and act on it accordingly. Unfortunately, Kathryn failed to take the message of Tom properly which sent the ambulance in the wrong direction. According to the court in the case of Donoghue v Stevenson3, one must take reasonable care to avoid acts or omissions that may cause harm on another person. The relationship between the parties is very important to establish criminal liability against each other. In establishing the â€Å"Neighbor test† in this case, Lord Atkins said that whoever will be directly affected by the acts of a person shall be considered as a neighbor of that person. The decision on the court in the case of Caparo v Dickman4 reinforced the idea that a person who is affected by the act of another may hold the other as liable for the injuries or loss that he or she may suffer. In defining when a person may be liable for tort of negligence as against the other, the court said in the case of Caparo v Dickman5 that there must be a harm foreseen, there is a sufficiently proximate relationship between the people involved and the imposition of a duty of care is just and equitable. Should Kathryn be held liable for the death of Alf? The cause of Alf’s death is extensive head trauma and if it can be shown that he would have died anyway even if the ambulance got to him or time, Kathryn may not be held liable for his death. The key here is the actual cause of death of the victim and if Kathryn did not contribute to the actual cause of the death of the victim, then she cannot be held liable for such death. However, she cannot be exonerated from her negligent act. According to the court in the case of Nettleship v Weston6, a professional is expected to exhibit a standard of care required of his or her profession. Since Kathryn is trained to handle emergency calls, she is expected to exhibit professionalism. As it is, she should have confirmed the address with the caller before dispatching the ambulance. c. Liability of Karen There are two incidents in our case that involve Karen, first, she was sent to attend to Alf and second, she responded to the call of Zola regarding the wounds suffered by Peter. In the first instance, Karen was given wrong directions to the house of Alf and Beryl which caused her to arrive 20 minutes late. If Karen can prove that she exercised due diligence in following the directions given by the dispatcher, she cannot be held liable for negligence of duty. According to the court in the case of Caparo v Dickman7, where the duty of care exist and the person who is bound to exercise such duty fulfilled the same, that person cannot hel d liable for injuries and loss suffered by the other. In the case of Karen, she was merely following the directions given to her and she could not have known at that time that the address given to her was wrong. When it comes to the second incident, Karen requested Tom to come to the hospital with her but Tom

Women's suffrage Essay Example | Topics and Well Written Essays - 1500 words

Women's suffrage - Essay Example It is against these back drops that I want to bring to your attention the historical background of women suffrage, and finally deal with the missing link, argument against women suffrage. To achieve this objective, I have arranged my paper, into two main parts, in the first part, I have discussed broadly about the history of human suffrage, and then on the last part, I have considered the arguments against, women suffrage. To begin with I need to provide, the historical background of women suffrage, and it is to this that I now start with In 1776 Abigail Adams had written to her husband John Adams to ask him to remember ladies when they wrote the new laws. But the next year women lost the right to vote in New York. Three years later women lost their rights of vote in Massachusetts. And In 1784 women also lost their rights voting in New Hampshire. â€Å"Three years later voting qualifications were placed in the hands of the states by the U.S. Constitutional Convention, and women lost the right to vote in all states but New Jersey. Women lost their rights of voting in New Jersey in the year 1807† (Timeline of Womens Suffrage in the United States 2012). Anti-slavery associations were formed in the early 1830’s. In 1836 Angelina Grimke appealed to southern women by speaking out against slavery. And the Pastoral Letter of General Association of Massachusetts to Congressional Churches Under Their Care were put into operation against women speaking about slavery in a negative way in a public place (Liddington 1978). In 1840 a World Anti-Slavery Convention was held in London but women were prohibited from being a part due to their sex. Elizabeth Cady Stanton presented the Equal Voting Rights at the first Women’s Rights Convention held in the Seneca Fall, in New York in 1848. Another Women’s Rights Convention was held two years later in Salem, Ohio. That same year the first National Women’s Rights Convention was held in Worcester, Massachusetts. In 1861 in

The Legal Drinking Age Essay Example | Topics and Well Written Essays - 1000 words

The Legal Drinking Age - Essay Example The country does allow its citizen to do everything else like voting or marrying but they are forbidden to take alcohol until they turn 21. The legal age has always been a subject of discussion but it seems right to believe that if a person is old enough to take part in a war then is definitely old enough to drink as well. In the US, a person is considered adult when he turns 18 years of age. However, it is not legal to drink until a person turns 21. This does not make much sense. When a person can own a car, marry at will and make up his or her mind to adopt or abort children at the age of 18 then he or she should be given the right to drink at the same age where he or she can perform all these different activities as mentioned above (Hanson, 2013). Adults can make the right and wise choices for themselves. It is not right and fair that the government has placed a restriction on drinking up to the age of 21 when people are considered mentally and physically matures at 18 years of age. At 18 years of age young adults can vote and go to war in the United States of America. This means that the government believes that they have the ability to think in order to choose the right candidate or politician to run the country (Thio, 2011). If people have the ability to understand the vision of the politician and they are in the position to understand their body and to consume alcohol to their needs. Placing restrictions on young adults who can vote for the better future of the United States of America by voting but cannot consume alcohol only contradicts the judgment of the law-enforcing agencies in the country. If they are big enough to vote then they are big enough to drink alcohol (Thio, 2011). More confusing is the fact that in the United States of America an 18-year-old young adult could go to war in Iraq and Afghanistan but cannot drink a mug of beer.  

Global & International Business Contexts in India Assignment

Global & International Business Contexts in India - Assignment Example The paper throws light on India, the land of potential because of its growing population therefore it is economically beneficial to evaluate its national market. Porter’s National Diamond framework allows country specific analysis so that a firm may decide to expand into a suited country. The four pillars of the model are factor conditions, demand conditions, related and supporting industries, firm structure, strategy and rivalry. Using these four factors PND model aims to evaluate national competitiveness and to study a firm’s ability to operate in a national market. It is therefore a very relevant tool for country specific analysis. Below each of the four factors of the model will be explained with respect to India. Factor conditions entail those factors in a country that can be of advantage to the firm. Basically all the conditions that a firm can exploit in an economy are included in factor conditions. India has an abundance of labor. Given the high population of th e country it can be safely assumed that the firm will not face any labor shortages. 42 percent of the population is living below the poverty line in India according World Bank. This points to the fact that labor is not only in abundance in the country but it is also very cheap. The labor force is both skilled and unskilled in the country so the firm can benefit a lot with regards to labor in their business. Another advantage of working in India is that there is not a language barrier like in China. Official language of India is Hindi but English is widely understood and used in the business (Kapur & Ramamurti, 2001). This is why the firm will find no language barrier to deal with. It is located near the Arabian Sea which will be beneficial when setting up business in the country. The country has a developed technological base with its software industry growing rapidly. This can also give the firms a huge boost when operating in India. Complicated technology will be at the disposal o f the firm in India. Demand Conditions The demand conditions factors in the local market conditions of a particular country. A strong and demanding domestic market can have a positive effect on technological growth and innovation in the market. The economy of India is mainly export oriented therefore international markets are also an important part of the country’s economy. Due to the sophistication of international markets, local industries have also developed in order to meet the demand of foreign buyers. This trend has brought many advantages to the local firms. They have enhanced their production and capabilities by innovating on a regular basis as a result of complex foreign markets. The effect of international markets has also impacted the local markets because they have also developed as a result. Domestic markets are now demanding higher quality of products and services. This is a sign

Understand How to Safeguard Children Essay Example for Free

Understand How to Safeguard Children Essay Understanding how to safeguard the wellbeing of children and young people. 1. Understand the main legislation, guidelines, policies and procedures for safeguarding children and young people. 1. 1In englang and wales the polices and procedures for safeguarding and child protection in a setting for children and young people are a result of legislation passed in parliament including: The children Act 1986 and the children Act 2004 (england and wales) Children Order 1995 (northern ireland) The children act 1986 and children order. The aim of these of acts was to simplify the laws that protect children and young people. They tell carers/people how to work together when child abuse is suspected. Working together to safeguard children (1999) This provides professionals in england and wales guildines to help them work with a child who is at risk of harm. Children act 2004 This act includes Assessment framework for agencies to help them identify childrens needs LSCB (local safeguarding childrens broad) this has the power to make sure that social services, education services, the nhs, the police and any other services work together to help protect vulnerable children Working together to safeguarding children 2006 This updates safeguarding and how agencies should work on thier own and together with other agencies to safeguard and promote the welfare of children. Polices and procedures All settings that work with children and young children / people must: A arrangement to work with the LSCB A senior member of staff in charge of safeguarding arrangements An effective risk assesment to make sure that the safeguarding policy works CBR check on all adults who work with children to the age of 18. Contact information for parents or carers for all children under the age of 18. Up to date training for all staff on safeguarding. Policy for protection of children under the age of 18. 1. 2Safeguarding is about much more than just protecting children from direct abuse. People working in a enviroment with children and young people have a wider role to play than simply protecting from neglect and abuse. The staying safe action plan reconises important aspects in the wider view of safguarding these include: †¢Keeping children safe from accidents †¢Crime and bullying †¢Forces marriages †¢Missing children Actively promoting their welfare in a healthy and safe enviroment Child protection is action that is taken to protect children that are suffering or at risk of suffering from significant harm. 1. 3It is important for all persons that are working with or around children follow guidelines, policies and procedures for safeguard the welbeing of children and young people so they are able to identify if a child or young person is in risk of harm or ne ed because of the vulnerbility. The earlier a child at risk is detected the better the outcome. Before employing staff into a childcare setting they should be made aware of all the policie and procedures to give the a clear understanding of all aspects of safeguarding the children in there care these should inculde the following: Health and safety Child protection Outings Visitors to the setting Contact with children Risk assesments should be carried out on the setting requarly to make sure there are no safeguarding risks such as children leaving the setting unnoticed or someone entering the setting that as not been authorised to. There are many requirements for keeping children safe in there setting, all staff should under go training to be made aware so that can recognise signs of abuse and learn the correct way to deal with situations. It is important to make sure there is contact details for all parent/carers of children in the care of the setting. Also a senior member of staff that is trained to the correct level needed to take charge of all safeguarding requirements. All guidelines are set in place to help and improve the level of safeguarding and to make sure that services and agencies work together. 1. The local safeguarding childrens board call serious case reviews when it is belived that a child has died due to abuse or neglect. All the nesserary authoritys will be invovled such as childrens services, police, health and education professionals. When a serious case such a child or young person dieing due to neglect it is important for the local authorties to find the reason why it as happened and chec k that all the correct polices and procedures had taken place in the case and if it comes about that society has failed the causes and reasons for this happening need to be address and dealt with. Each service invovled should reveiw the way they are practicing to see if there is any changes that need to be made to prevent serious cases happening, The LSCB will also require a overveiw report to make inquiries and recommendations to each indulvidual service involved. It is important for any service that is dealing with children to imform and share information with the correct authority if they believe there is a chance they believe there could be a incident that could result in a child suffering abuse or even leading to a child dieing. It is important that the correct information is always shared with the nessercary person and good communication between all the local services invovled in the case and that events of the case and logged accuratley. 2. understanding the importance of working in partnership with other organisations to safeguard children and young people 2. 1It is important to safeguard children and young people as without this protection their future could be negatively affected. Their health and development could be affected as its possible they could withdraw from family and peers which would affect them emotionally and also developmentally fall behind with educational milestones (if school is missed). Children and young people need to be protected from neglect and abuse and have a safe environment in which to grown up in with parents, teachers and any other close adult being approachable and accessible if needed, when/if any problem or concerns were to arise. This is all crucial in a child’s upbringing as the care they receive through their childhood will contribute to the success of the child’s ability to reach their full potential into adulthood. 2. 2It is important to use a centred approach when safeguarding children. As this will give you the first hand opinion and facts from the child including feelings and wishes about their current situation and their future. This will make the organisations response more accurate and appropriate to meet the specific needs of the child or young person. It is important therefore to develop a trusting relationship with the child or young person as this will make it easier to discuss their wishes and concerns, which will give the professionals the opportunity to involve the child or young person where possible in decision making about current intervention if necessary and any future action, as ‘the unknown’ will be a worry to the child so hopefully making them aware step by step will make the process less worrying and give a more accurate result to the problem. 2. 3Partnership working is when all agencies or groups of individauls work together to insure the welfare of a child. Working together in partnership is important as the child or young person needs to be safeguarded in all areas and enviroments, it is also important that each party comunicates to the other to ensure the link of correct information is keep up to date to ensure the safety and protection of the child. The importance of partnership working runs through every aspect of safeguarding from goverment legislation to local working, many different agencies maybe be involved depending on the case some of these would be family, social worker, gp, health vistor and school staff. It is important for any party to inform the correct person if they have concerns about the welfare of any child as early intervention will give the 2. 4Roles and responsibililities of different organisations: Social services: Have statutory responsibilities to provide support to vulnerable children and families in need. This may be after a death or when families are finding everyday life difficult. Most social workers are employed by social services. Health Visitiors: Have a responsibility for the health of babies and young children under five. They provide support and guidance to the parents of young children and carry out assessments of a child’s development. General Practitioners (GP): GPs work in the community and are the gaetway to other health services. GPs are often the first people to identify possible abuse when a child attends surgery. Probation Services: Help and support people convicted of some offences to be rehabilitated into the community. They have a key role in monitoring the people convicted of offences against children and should ensure they do not pose a threat to local children. Police: The police are involved in criminal proceedings that may result from safeguarding issues. Child Psychology Services: These will often be needed to support children who have experienced abuse or harm. As all children should be in education or training between the ages of 5 and 18, schools and training organisations are also key to identifying and supporting children that are in need of help. All members of staff should be well trained in safeguarding and child protection. 3 Understand the importance of ensuring children and young people’s safety and protection in the work place . 1 As it can be difficult for many parents to leave their child, it is important that they are confident their child is in a safe environment with people who can be trusted and will see to their Childs needs and help them with their developments. It is also important that a child is made to feel safe and comfortable in a environment or setting in order for them to develop. A child needs to feel happy an d confident in the hands of their carers. 3. 2 Working in and open environment is one way of protecting children and young people as well as the adult caring for them. For example, a nursery that is open plan ensures that at no point will a adult and child be totally alone together. By talking and listening to a child you can learn a lot and May sometimes hear things that give you a reason to be concerned. Avoid agreeing to share a secret with a child when a safeguarding issue is involved. Any concerns over a child’s welfare must be reported and made a record of. When you are involved in the care of children or young people, you are in a position of trust. You have the authority over the children or a young person which gives you responsibility. All people in this position must have enhanced CRB checks. The position you are in tends to be respected and looked up to by many children and young people. Therefore, your own behaviour must be thought about carefully as you are setting an example to these people. Young children need physical contact but too much can quite easily be misunderstood. After a fall, a child may need that cuddle and reassurance to get them up and playing again but if viewed in the wrong way a job and reputation could be at stake. Performing intimate personal care for a child are part of everyday needs but they should never be performed in a room with the door closed or out of sight of other members of staff. This protects the child as well as yourself. Be taking photos or making video recordings can be a great way to let parents see the progression of their child but there are certain rules to followed to ensure the safety of the child -Photos and videos should only be made available to the parents and carers. -Consent forms should be signed and returned -Policies on parents taking photos should be checked . 3 If I feel a colleague is not following the correct safeguarding procedure or the I feel they are harming, abusing or bullying a child or young person in the setting I should immediately speak to my manager and ‘blow the whistle’ as the child at risk is the most important person. If there is any reason I cannot speak to my manager then the other options I have are: Contacting the local soci al services emergency desk Contacting the countries inspectorate Whistle blowing does take some courage as there is the fear of being harassed, bullied or even losing your job as a result. If you lose your job over this matter the UK Public Interest Disclosure Act (1998) offer legal protection. 3. 4 By fully understanding you’re setting policies and procedures at all times will ensure that you can protect yourself from accusations and suspicions. If at any time you are ever in doubt, you should check with your manager who will guide you. 4. Understand how to respond to evidence or concerns that a child or young person has been abused or harmed. 4. 1 There are many different types of abuse such as physical, emotional and sexual abuse also a child being neglected. Signs of physical abuse can be a child having fear of physical contact, flinching when being approached or touched, unexplained recurrent injuries or burns. Physical abuse can also make a child angry and aggresses to themselves and others. Many signs of physical abuse can be confused with every day knocks and bumps but are many signs to look for such as pinch marks on the ears, arms and thigh areas and burn marks. Signs of emotional abuse can be a child with low self-esteem that experiences fear with a new situation, delayed development and a child that is withdrawn and aggressive. Emotional abuse is when a child doesn’t receive love and attention and is put down by carer/parent so makes a child feel they are not good enough with can result in sudden behaviour changes. A child that is being neglected can fail to thrive as they may not be receiving the best care such as proper food, shelter or general care and protection. Coman signs of neglect are poor personal hygiene, a child be constantly drowsy or tired and looking under nourished and thin. A child or young person that is being sexual abuse will have a lack of trust or fear towards someone that know they may be scared or nervous around certain company. They may have a level of sexual knowledge that is not age appropriate. They may also be withdrawn and like to spend time alone rather than socialise with their peers. A physical sign can be continuous medical problems of itching soreness to their genital area. 4. 2 If a child or young person makes an allegation of abuse or harm you should try to have a witness if possible and if it’s ok with the child for someone else to listen. It is important to listen carefully and try not to display that you are shocked or horrified from what your hearing, you should let the child speak and try not o ask direct or leading questions as this could encourage the child to give false information. You should also praise the child and let them know it is the right thing to do and telling someone was right and the main point is to never promise to keep it a secret as this could cause the child further stress and trust issues. Once the child has told you the full story it should be passed over to t he correct person for further investigation. 4. 3 children and young people have the right to receive the best possible help they need to help express themselves fully and it should be explained to them what will happen next. They also have the right and decision not to undergo repeated examinations and questioning about there allegation. Although in some cases it is family members that the allegations are aim at they still have the right to be informed of what’s been said and have a say in the situation. The child has a right to be keep informed about any decisions that may affect there further and the concerns and views should be listen to. 5. Understand how to respond to evidence or concerns that a child or young person has been bullied 5. There are many different types of bully such as physical where a child may be involved in being kicked punched with violent threats this may make a child withdrawn and nervous and generally upset. Not all bulling involves being physically hurt it can be just as distressing for a child to be verbally bullied where they would experience name calling, insults and persistent teasing this can give a child low self-esteem and make them feel worthless and not good en ough. Bullying can also happen and not be received face to face and done though social networking sites and mobile phone. All these types of bullying can leave a child or young person feeling isolated with no one to talk to, in some extreme cases it can lead to depression and even attempted suicide. Bullying can also affect a child education as they may not be able to concentrate and have time of school due to being scared and worried of their bully 5. 2 If there are concerns of bullying in a setting between peers it should be dealt with effinctely to prevent the child or young person being bullied from further pain or distress, all the neseccery people should be involved such as staff members and the parents and family of both the children. All settings should have a anti bullying polices in place to prevent and help cases of bullying. All allegations of bullying should be recorded so it can be picked up if the is a recurrent problem involving the same individuals. The department for education is clear the no form of bullying should be tolerated and all allegations should be taken seriously. Bullying it not a healthy and normal part of growing up. 5. It take a child a lot of courage to confide in someone about being bullied so it is important to let them know that there allegation will be taken seriously and reassure them and their family that the information given will be handed to the right person authority and dealt with in the best possible way. Parents of children being bullied and children that are bullying others also struggle to come to terms with the news and need you full support and help to deal with the situation. You can also give the child details of websites and support line that will offer someone to talk to and extra support for them. 6. Understanding how to work with children and young people to support their safety and wellbeing. 6. 1 It is important for a child to be confidant and have high self-esteem in order for them to thieve and develop ways to boost child self-esteem is to give them lots of praise and encouragement to make them independent with opportunities and choices. Encouraging cooperation, respect and tolerance between children and setting them a positive example to follow and learn from. Teaching children to be assertive having their own needs meet but still respecting other feeling and need. 6. 2 It is important to support resilience in children and young people has it helps them deal with life’s ups and downs. It helps them deal with stressful situations and to cope with change and uncertainty. The more resilience a child or young person has the better they will deal with life as they grow and develop into adulthood. There are many factors that can positively affect Childs resilience: †¢Secure early attachments †¢Confidence of being loved by family and friends †¢Good sense of self identity †¢Confidence to try new things Children that do not tick all the factors may need more help to improve their resilience and boost their self-esteem. 6. 3 children and young people need to have strategy to protect them so they are able to access risks and enable them to make decisions about their own safety. There are many ways children can be supported to keep themselves safe. It is important that they are taught about dangers; such as using outdoor equipment that may have higher risks of danger and the dangers involved in substances. I feel it is also important that a child is made aware that not all adults are safe to approach and should be taught to beware of strangers. A child should never have to feel scared or uncomfortable about someone they are with or something being done to them. 6. everyone working with children needs to support them to help them keep safe and help to support their own well being this can be achieved by helping them to understand boundaries by reinforcing issues when they arise in a positive manner such as taking turns, no pushing, being patient, understanding some children take more time than others to complete tasks, everyone has their own individual ways of completing tasks, letting them resolve their own conflicts when possible. Promote positive relations hips whether child to child, child to adult, adult to adult or adult to child. Let them lead their own activity without guided instructions to let them see what needs to be done and how they can achieve this. We all learn by taking risks so when a child wants to take a risk, be there to help them and support them, whether it be physically (e. g. Supporting them whilst they go down a climbing frame backwards by being there ready to catch them if needed or adjust their positioning of arms or legs ect,) or verbally (encourage them that they can do it and offer them support in doing what they would like to achieve). Never let a child take a risk that could cause significant harm to themselves or others.

Patient Centred Care in the NHS

Patient Centred Care in the NHS Introduction The NHS is a large multi-functioning health care service that deals with over 1 million patients every 36 hours1. The NHS sets out to provide quality health care which include three important parts; Clinical efficiency, patient safety and patient experience2 . The need for even greater quality health care in the NHS saw a shift in focus towards a more patient centric NHS3. This is because they believe a patient centric care, care that encompasses the patients’ needs and values and allowing this to shape and guide all clinical decisions4, will allow for a better quality of health care. This essay will explore how patient centric the NHS really is in terms of the different departments it encompasses, policies, laws and overall patient satisfaction. It will also investigate whether there are certain areas that the NHS needs to improve in terms of patient centric care and exploring if this is the case how to do so. Departments The NHS is made up of many departments and collaborates with a wide range of organisations such as the National Institute for Health &. Clinical Excellence (NICE)5. The structure can be described as complex and can cause confusion for patients trying to access these services6. In addition the complex structure makes the health care provided by these, less efficient and effective in the health services they are providing; and brings about questions of who is really responsible for the care of the patients7-10 In 2014 the NHS released the Five Year Forward View2, which outlines planned improvements for various areas of the NHS. Since the five year forward view plan was released, there has been a focus of new models and an increased focus on integrated care7. This emphases a more holistic approach to health care and looks to encompass all services11. Integrated care sets out to bring together a range of services so that all aspects of the patients’ needs are more closely met11. One of the new care models, called Vanguards has been set up around the country12. Vanguards aims to trial new integrated care methods which were presented in the five year forward view. Some of these new integrated care methods include Sustainability and Transformation Partnerships (STPS)13 and Accountability Care Systems (ACS)14. STPs are there to help organizations including GPs, hospitals, local authorities to work together and have unified services for the most vulnerable13. ACS’ have been developed to co-ordinate services under a set budget for organisations outside the NHS that impact health, this includes working with housing and social care organisations to create accountable care to assure that patients needs are being met7. Quality Surveillance groups (QSGs) identifies risks to patients in terms of quality and safety of the health care being received from the NHS and associated organisations acts as safeguarders15. This creates accountability for those providing health care services to the public. One individual organization within QSG is Care Quality Commission (CQCs). CQCs regulates the health and social care act, directly relating to patient centric care within the NHS as   regulation act 9 with this act says that providers must take action to make sure every individual has access to personal care treatment16. If this not being provided the CQC can take regulatory action, this provides further evidence that the NHS is patient centric as they are constantly monitoring the quality of patient care. Another QSG group is the clinical commission group (CCGs) this group, led by GPs commissions services on the behalf of the NHS, works to improve the health of the population in their area. CCGs are important because they allow the clinicians (GPs) that have knowledge on the needs of that particular area to provide the required healthcare services17. An example of this is the provision of integrated care within Oldham to provide a budget for vulnerable people to have fuel in the winter18. Although CCGs have been widely successful in terms of some of the services its commissioned, 19 one year after the creation of CCGs, a report commissioned by King’s Fund and Nuffield trust saw that less than half of GPs felt that CCGs reflects their views20. This report questions the patient centrism of CCGs as one of the reasons that CCGs are led by GPs is that they’ll have a better understanding of the patients’ needs in that area21, if GPs are not being consulted then this could also lead to less patient centered services. Furthermore, CCGs recently have had to make difficult decisions which have led protests from the public. One such decision is the closure of   Accidents and Emergency’s across the country22. CCG have decided these   A &E’s are unsustainable and are creating a larger deficit than necessary23. This has led to dissatisfaction from the public and feeling like their voices in regard to this matter is not being heard 24   .This goes against patient centered care, which is there to involve the patient in every step of care1. However, this is only one issue, overall the CCGs are a step in the right direction toward a more patient focused health care services for the NHS. With further consideration of GPs and the public views the CCGs can become an effective tool for building a patient centric health system. Policies and Legislation There are several laws in place that are there to protect the patient but also to put the patient at the forefront of every clinical decision that is made in the NHS. The health and Social Care Act 201225 allowed for the patients to be more involved in their care on every level. It does this by allowing patients support to manage their health in their everyday lives, it also gives them control over the care that they are receiving and also treating each patient as an individual with an individual circumstance25. In addition, this Act allowed for the establishment of Healthwatch England which will provide crucial information to the CQC on the opinions of the patients using their service26. To a certain degree this has been successful as Healthwatch England has published 1450 reports as of 201627 and has worked with local health ministers and the public to implement the care that is wanted by the patient. They have also worked closely together with CQC to provide information on which health services in which area need to improve28. However, they have only engaged 385,000 people28 to find out their view. Although this seems like a large sample the total amount of outpatients the NHS had in 2015/2016 was 89.436 million people29 and so this is a relatively small sample of the people treated by the NHS views which are being heard and so those which have the most need for improvement in the health care services may not be heard. Other legislation which provides the case of a patient centric NHS includes the Social Value Act30, This encourages commissioners of public services to think about how the services will benefit the public. The use of the Social Value Act in policy and practice can only be clearly shown by 13% of the CCGsand 43% of CCGshad no policy or were in the process of making a policy on the Social Value Act31.To improve to become more patient centric, the Social Value Act could be implemented on a wide scale basis into main policy of NHS England but also within the framework of QGS`. In addition to the previous laws, The Equality Act32, which protects patients from discrimination and permits them to get quality health care, also helps a patient centered NHS. It Allows for every Citizen of England no matter their culture and values to have health care which is free and of quality. These legislations are designed to make the NHS patient centric through creating a patient- NHS relationship free of discrimination and allows for the patient’s values and opinions to be respected. Although there could be some improvement on the implementation such as making sure these laws are practiced this can be done by setting up accountability groups and incentives for healthcare professionals to provide better patient centered care, these laws go a long way in making the patient the focus of the NHS healthcare33 Patient Survey Patient experience has been seen as vital to the care provided by the NHS34. Listening and taking action on a patients’ feedback about their experiences of health care is seen as critical to making sure that care within the NHS is centered around the person35. patient reported information can be described as Information which comes from the patient or family and Carers as an account or through surveys36. There has been increase in the number of surveys carried out by the NHS but have found that GPs were resistant to feedback which was to do with the patient or was dismissive questioning the validity of the report37. However there have been positive reports on services attempting to improve due to feedback from Patients38. This Creates a more patient centered NHS as they are listening to the feedback and taking action to it, meaning the views and experiences of the patient are valued.   Conclusion To conclude, The NHS has had a shift in view towards a more patient centric NHS, this can be seen as widely successful due to the policies and legislation its placed but also different quality surveillance groups and the listening of patients’ feedback. Although some improvement could be made in terms of CCGs and a straight forward pathway for the patient, the NHS can be seen as patient centric. Reference List 1. Department of Health. Chief Executive’s report to the NHS: December 2005. 272002. Department of Health, 2005. 2. http://webarchive.nationalarchives.gov.uk/20080728140415/http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4124276. Accessed 26th October 2017 3. NHS. Next Steps On The NHS Five Year Forward View. 06669. NHS. 2017. https://www.england.nhs.uk/publication/next-steps-on-the-nhs-five-year-forward-view/ Accessed 26th October 2017. 3. The Rt Hon J. Hunt. Making healthcare more human-centred and not system-centred. GOV.co.uk. 2015. https://www.gov.uk/government/speeches/making-healthcare-more-human-centred-and-not-system-centred Accessed 26th October 2017 4. Institute of Medicine. Committee on Quality of Health Care in America. Crossing the Quality Chasm: A New Health System for the 21st Century. Washington (DC): National Academies Press (US); 2001. https://www.ncbi.nlm.nih.gov/books/NBK222262/ Accessed 26th October 5. National Health Service (NHS). Putting Patients First: The NHS England Business Plan for 2013/14 2015/16.   England. 2013. http://www.thehealthwell.info/node/454557 Accessed 5th November,2017 6. Bamford, David  and  Daniel, Stephen  A case study of change management effectiveness within the NHS. Journal of Change Management, (2005).   5 (4). pp. 391-406. ISSN 1469-7017. 7)  Ã‚  Ã‚   Kings fund, Creative connection. How does the NHS in England work? An alternative guide Kings Fund, 2017 https://www.kingsfund.org.uk/audio-video/how-does-nhs-in-england-workï » ¿Accessed 5th November 2017 8.  Ã‚  Ã‚   HJarmon. The new NHS structure is unstable.HSJ. 2014https://www.hsj.co.uk/comment/the-new-nhs-structure-is-unstable/5067897.article Accessed 5th NovemberDayan M. who is accountable in the NHS?. Nuffield Trust. 2016. 9. https://www.nuffieldtrust.org.uk/news-item/who-is-accountable-in-the-nhs Accessed 5th November 10.   NHS. Challenging bureaucracy. England. 2013. NHS. http://www.nhsconfed.org/~/media/Confederation/Files/Publications/Documents/challenging-bureaucracy.pdf Accessed 5th November 11.   Department of Health. Integrated Care: Our Shared Commitment. England. NHS. 2013. https://www.gov.uk/government/publications/integrated-care Accessed 8th November 12. Williams. NHS England reveals new care model vanguard. HSJ. 2015.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   https://www.hsj.co.uk/topics/service-design/nhs-england-reveals-new-care-model-vanguard/5083135.article Accessed 8th November 13. N. Laccobucci. Community hospitals: still a viable option? BMJ.2017. 358 :j3581 https://doi.org/10.1136/bmj.j3581. Accessed 8th November 14. T. Moberly. Accountable care systems and accountable care organisations in the NHS: progress or route to privatisation?, BMJ.2017. 358  :j4105 https://doi.org/10.1136/bmj.j4105   Accessed 8th November 15.   NHS England. Quality Surveilance groups. England. 2017. https://www.england.nhs.uk/wp-content/uploads/2017/07/quality-surveillance-groups-guidance-july-2017.pdf   Accessed 8th November 16. The Health and Social Care Act 2008 (Regulated Activities) Regulations 2014 https://www.brad.ac.uk/library/media/library/documents/numeric-referencing-guide-October-2017.pdf Accessed 8th November 17. Kings Fund. An alternative guide to the new NHS in England.. Kings Fund, 2013. https://www.kingsfund.org.uk/projects/nhs-65/alternative-guide-new-nhs-england-2013 Accessed 8th November 18. Oldham CCG. Oldham Affordable Warmth Strategy. 2014 http://committees.oldham.gov.uk/documents/s66368/Affordable%20Warmth%20Progress%20Update.pdf Accessed 8th November 19. NHS Clinical Commissioners. Delivering a healthier future: How CCGs are leading the way on prevention and early diagnosis. 2016. https://www.nhscc.org/policy-briefing/5061/   Accessed 10th November 20.   Kings Fund. One year on, new commissioning groups are an improvement on their predecessors but do not reflect the views of members, say GPs. 2014 https://www.kingsfund.org.uk/press/press-releases/one-year-new-commissioning-groups-are-improvement-their-predecessors-do-not Accessed 10th November. 21. Kings Fund. Clinical Commissioning, GPs in Charge?. Kings Fund and Nuffield Trust. 2016 https://www.kingsfund.org.uk/sites/default/files/field/field_publication_file/Clinical_commissioning_web_pdf.pdf Accessed 10th November 22. G. Newton. Slideshow: Thousands march through Grantham in protest against overnight closure of A&E. Grantham Journal.2017. http://www.granthamjournal.co.uk/news/slideshow-thousands-march-through-grantham-in-protest-against-overnight-closure-of-a-e-1-7839498 Accessed 10th November 23. CCGS. Preconsultation business case.NHS.2016 https://www.calderdaleccg.nhs.uk/wp-content/uploads/2016/01/Right-Care-Right-Time-Right-Place-pre-consultation-business-case-15-January-2016.pdf Accessed 10th November 24.Robertson. Public Satisfaction with the NHS- 2015. Kings Fund. 2015 https://www.kingsfund.org.uk/publications/public-satisfaction-nhs-2016 Accessed 10th November 25. Health and Social Care Act 2012 http://www.legislation.gov.uk/ukpga/2012/7/contents/enacted Accessed 11th November 26. Tingle, Kribb. Nursing law and Ethics. Forth Edition. Blackwell Publishing. 2014 27. Health Watch England. Every Voice Matters. 2015-2016. Healthwatch http://www.healthwatch.co.uk/news/every-voice-matters-our-annual-report-parliament-20152016?mc_cid=1f74368018&mc_eid=da5769ac78. Accessed 11th November. 28. NHS. NHS statistics, facts and figures.2017.NHS. http://www.nhsconfed.org/resources/key-statistics-on-the-nhs. Accessed 11th November. 29. 30. Social Value Act.2016. https://www.gov.uk/government/publications/social-value-act-information-and-resources/social-value-act-information-and-resources Accessed 11th November. 31. National Voices. Healthy commissioning: How the Social Value Act is being used by Clinical Commissioning Groups.2017. https://www.nationalvoices.org.uk/publications/our-publications/healthy-commissioning-how-social-value-act-being-used-clinical Accessed 12th November 32. Equality Act 2010. https://www.legislation.gov.uk/ukpga/2010/15/contents Accessed 12th November 33. Department Of Health. The NHS Constitution For England. Government.2015. https://www.gov.uk/government/publications/the-nhs-constitution-for-england/the-nhs-constitution-for-england. 34.   Department of Health.  High quality care for all: NHS Next Stage Review final report.Stationery Office,  2008.

Ethical Issues in Advertising to Children

Ethical Issues in Advertising to Children Executive Summary The purpose of this research is to distinguish the ethical issues that have in advertising targeted to children. Such unethical conducts and advertising implications had inherently becoming a controversial issue that raise to an alarming rate among nations. In which, those ethical issues that had causes health problems to children is widely discuss. In addition, the ways of developing an advertisement is further questioned for its credibility and deceptive tactics that is made for children. Furthermore, this paper also identifies how conflict of interest and misleading had significantly affected the children interest. And, as well identified how one-on-one marketing manipulate children and occupy their minds in a subliminal way are also discussed. In light with all the issues, the possible consequences that jeopardizing to both advertisers and consumers as well as the moral intensity of the situation is highlighted. It comes with recommendation that works side by side with the 7Ps of marketing and extended marketing mix which embedded throughout the entire research paper. Nonetheless, an additional discussion for the potential issues that may happen to children in future is discussed and determined for its possible consequence. Introduction Marketing ethics are dimensions that portray marketers morality attitude behind marketing or advertising. Additionally, it is also subjected to the way of marketers conducting advertisements that determine whether it will bring positive or negative values to the targeted consumers. However, it is known that advertising is often done in a framework that has inclined the value of true marketing. For instance, if an advertisement targeted to children violates its credibility, transparency, integrity or privacy of the children, it is recognized as unethical conducts. In this ethicals viewpoint, it raises unique issues. So often, these issues cluster with inseparable arguments as identified in (Winston 2004, 11), whether or not, children understood certain marketing principles? Concurrently, if political, policy makers and regulatory controls should cease advertising for children? In (Alcohol Consumption in Australia 2006) pointed, whether children could identify the negative aspects of the products that promoted to them? Lastly, do marketers actually get parents consent for children in deciding the final purchase authority? As to say, these questions had shown that children markets are so fragmented and in this rapid changing world, marketers tend to make use of this fragmented market as their sole target to scavenge for more profits (Faith 2002, 1001). On top of that, advertising to children are about manipulating the mindset of their customers (Paul 2000, 25). In other words, (Winston 2004, 11) pointed that children market are known as No other market simultaneously involves advertising to users who are rarely purchaser; and purchasers who are rarely users. Without a doubt, it reflects the reality of the marketplace. Thus, we can no longer assume that the truth of conventional marketing and advertising is merely to transmit information and generate acceptable profits for the company. For keeping up with the ever changing trend, conventional marketing has been redefined by (Debra and Michael 2008, 910) to persuade and remind their public of their wares into ability to inform and offend. Due to these ethical issues, marketers are facing great challenges from various authorities bodies during advertising their products into the children marketplace. However, in (in what) (Henry and Frank 2000, 482) by Ambler (1996); Boddewyn (1994); Madden and Grube (1994) had question about the effectiveness for having all the advertisement bans and whether such practice is ethical to demonstrate positive effects to marketers and as well consumers. Therefore, in order to produce good advertisement, marketers are to consider unethical strategies that could assist them to reach their objectives at all costs. To tackle these unethical issues, this research paper will further depicting the intrinsic values of relevant 7Ps come separately from Marketing Mix (Product, Price, Place, Promotion) and Extended Marketing Mix (People, Process, Physical Evidence), which impacted by the highlight ethical issues towards Children industries in later discussions. Childrens Health Abuse Issues: Obesity Numerous health related issues has been identified in advertising to children. Among them, the one that causes greatest problems is shamefully crowned by obesity. It has been defined as overwhelming fat accumulation that may impair ones health (Obesity and overweight 2006). In todays world, the situation in several countries and especially US are so severe where children prefer to spend their evening with TV and snacks than to outdoor activities. According to (Carolyn 2010), children is naà ¯ve and equipped with least ability to justify what and which is actually good for them, what they have is the desire of obtaining foods from the ads that pitched them. Ironically, according to (Bette and Jackie 2001, 75) {Bette and Jackie (2001, 75)} childrens segments are on top of the important business opportunities which merchants cant afford to miss it. In addition, (Aysen and Scott 2000, 299) {Aysen and Scott (2000, 299)}also supported the aforementioned facts, and further by McKay (2005) pointing US is spending $10 12 Billions to advertisements that targeted to children for foods. It is ascertained in (Elizabeth 2004, 161),{Elizabeth (2004, 161)} pointed that Children account for approximately $24 Billions in direct spending each year. Here, regardless of the return they can make, in (Aysen and Scott 2000, 299) {is this a secondary source reference bro?} quoted by Kotz (2007) learn that the Kaiser Family Foundation had found out Children are exposed to more than 7,600 commercials on candy, cereal, and fast food in any given year. Hence, it is because of all this vulnerability that making marketers so actively and cleverly penetrating childr en with vague information. A study of WHO had defined Overweight as BMI more than 25 and Obese as BMI more than 30, WHO also projected in 2005 to have approximately 1.6 Billion (age 15+) were overweight and at least 400 millions were obese (Obesity and overweight 2006). In a recent statistics survey, it had shown that 50% of elementary-school children and 80% of teenagers will battle obesity throughout their lifetime (Aysen and Scott 2000, 299). These staggering figures are so devastating that it is in high chances to invite premature death and disability in adulthood. Namely, some of the harmful chronic disease such as Cardiovascular Disease, Diabetes and Heart Disease which thanks to the intensive and unethical marketers that promotes junk foods without concerning childrens health. For an instance, an advertisement from McDonald of its Supersized French-Fries and Soft drinks by just topping up with 39 Cents had received critics for encouragement of overeating. In marketing mix viewpoint, McDonald cleverly uses its products, prices and promotions tactics to invites people to dine in by having greater portion with merely 39 cents added. They constantly setting a mindset for Children that food are fun, as physical evidence shown that McDonald had packages made specifically for just children that comes with toys and collectibles. Furthermore, it depicts for rather just selling for fast food but is a family adventure for having meal together at McDonald fast food centre. In addition, McDonald uses prints calorie count sheet in trays and claiming that their food will not caused obesity if consume accordingly. The impacts that brought by such ads is unforgiving. The aftermath for such unethical advertisement contributes more health issues and shifting not just the diets of consumers but it fact, it lead to Supersized consumers from their products by every topping of 39 Cents (William n.d.). Hence, actions have to be taken to effectively deal with these unethical conduct that leads to obesity and other health issues. Credibility and Deceptive Conducts to Advertisements In addition to health concerns, other ethical issues are involved with advertising to children. As though a lot of studies filled in with interesting details by stating that advertising had unprecedented ease of access to an array of innocent children. Despite in some countries like Sweden, Norway, and Netherlands had give in a lot of efforts in reducing and banned the advertisement targeted to children (Tammo, Wilma and Britta 1998, 172). Somehow, the marketers will keep on finding ways within this regulated market-space to produce inadvertent adverse outcome that compromise the credibility of the advertisement in a deceptive ways. In (William 2002, 73),{the article name/title or maybe you want redo it:- As William (2002, 73) mentioned, Peggy Chan as the founder and president of the watchdog group Action for Childrens Television, pointed that TV is a media that taught children by tendering for unnecessary products instead of to save for the instance. It is informed that children are less than able to fully understand and to comprehend the real intention that marketers deceptively made for them. Thus, in a real life example of Campbell Soup back in the late 60s. In order for all the vegetable and the alphabetical wordings visible during the shot, the ads are found to be placing clear marbles in the bottoms of the bowl. However, it is complaints for untruthful display as though the vegetable and alphabetical wordings arent as visible as in the ads (William n.d.). For this reason, these deceptive practices and degrees of credibility is proved to be questionable. In the end, the potential impact will make consumers losing faith towards its products and ways they promote it. Campbell resulted in considerable negative publicity for the company and it is no longer a prices concern than to ethics concern for vast consumers. Another ethical issue that draws the attention of researches is when marketers involve childrens psychologists in their market research. The reason is clear that these psychologists are at its best from their profession. They were hired to launch attack to the childrens mind. As said by the advertising president (Special Issues for Young Children n.d.), Nancy Shalek, Advertising at its best is making people feel that without their product, youre a loser. Kids are very sensitive to that. {Move it to here (Special Issues for Young Children n.d.)}, From the 3Ps of extended marketing mix perspective, the people and process that get involve is unethical, and the physical evidence is the advertising itself. The fact had shown that marketers are viewing children as a cash machine that constantly generates profit for them. Hence, it is in need of setting stricter rules from the government and policymakers to iron out the unhealthy advertising that aims to children. Thus, it equally means tha t by enhancing the credibility and reducing the deceptive adverse could dramatically infuse promising outcomes. Conflict of Interest Misleading Approach in Advertisements At the root of a success trade comes from an interest of a purchaser. Whereas, research had shown that such interest often germinate by marketers and advertisers in an unethical approaches. They cultivate children desire by continuously enriching children horizon to an extent of homogenizing them to be part of the market segment. And legitimately, children turn out to be a good target, a target that unable to makes accurate decision due to the information that captured by them are misleading and of conflicting their real interest. Hence, in short, marketers and advertisers are at their best in limiting children alternatives to only their merchandise (Paul 2000, 27). Separately, in (Elizabeth 2004, 162){suggest u slot in the article name if u structure yr sentence this way then follow by (Elizabeth 2004, 162)} it is said to be by constantly misleading children from intricate advertisement content in their young ages, it could lead to some undesirable social values such as materialism and materialistic. The effect is so prominent, as young children are unable to resist the attraction of purchasing the products that promoted to them from ads that starring by kids celebrities, famous cartoon icons as they believe it could provide exaggerated qualities when they have it. Thus, children will crave for all these sort of unnecessary products by all means and not to mention the amount of wasteful money parent need to spend. For this reason, a lot of countries had prohibited famous icons to go on air and recently in early 2010, Childrens Television Standards (CTS) in Australia was established and had set rules that promotion through popular characters are ceased to be used as an endorsement in commercial products (Jamie and Andrew 2010, 1). Such practices are accredited for tackling the outrageous marketing attitudes that deploy by unethical marketers and advertisers. There was evidence in {in what bro?}(Debra and Michael 2008, 911) being identified by Jardine and Wentz (2004) saying that Ireland restricted celebrities to appear in foods advertisement that aimed to children. It is due to policymakers and researches view a childs capacity to recognize advertisings persuasive intent as a developmental milestone (Elizabeth 2004, 162). As to say, it is the marketers themselves who provide opportune for the authorities to minimize their advertisement boundaries. Another example of McDonald, according to {to what?} (Paul 2005, 9) collectibles and toys are so often comes with meal. These collectibles are a series of characters that could not be missed by children. For this reason, children would need to buy many of those meals to have entire set to be collected. As defended by the merchants, their goal is to provide fun for children while having meals. However, such advertisement measuring the same thing differently when goes to children. This is when misleading and conflict of interest happen as children are craving for the toys and collectibles than to the foods (Paul 2005, 10). It is certain that such ads are unethical, they had ignored the consequences that compromise children health, parents spending and as well forgone the fact that fast food is junk food. Most notably, in order to get these collectibles for their child, parent are force to purchase specific kids package in a designated price and dont have alternatives for the food withi n the package. In long term, when consumer realize that such unethical conducts are made for lure them to purchase unwanted toys for their children, in return, the company might in face with sales shrinking and end up with fewer profits. Thus, it is this misleading and conflict of interest that leads to a failure which impacts to marketers marketing mix in term of product, price, promotion and placement concern. (Paul 2000, 27){Paul (2000, 27)} suggested that it is better for each and every company jointly helps in diminishing intricate junk food advertisements content and portraying better message to promote healthier lifestyle that enabling judgments towards the integrity of the advertisements message when targeting to children. One-on-One Marketing: Minor as a Target Issue Clearly, when comes to marketing, it is about timing and precision when the message that intended by advertisers being delivered precisely to their target. It is important for advertisers that those children receive an impact towards their products when advertisement was viewed. In another term, it is known as S{s}ubliminal. It is a visual stimulus that so quickly masked into the mind before one could actually process it and having no consent that it had actually take place (Johan, Wolfgang and Jasper 2006, 793). Thus, for such advertisement to be effectively done, the degree of distraction during the advertisement have to be minimal and it is best when children are alone and vulnerable. It is an undeniable fact that such exploitation of childrens mind was said to be unethical. For instance, given in{in what?} (William 2002, 74) of a real business environment, cartoon characters are widely recognized by children that, They are created just for them, hence, the ethical issues that arise, is where such advertisement are usually broadcasted in the afternoon childrens television programming. At this timeframe, it turns out to be the weakest parental supervisions period, as to say, such isolation in the afternoon perfected the intention of marketers. Undoubted, it is to have children viewed the advertisement at all costs. As a result, in children mindset parent is the only channels that can potentially purchases what is made specifically for them. Thus, it is well aware that such violation is unethical, in addition to spoiled childrens attitude, it would literally put parent in face with financial hardship as well. Advertising targeted to children alone often exceeded the limitations and resulted with various ethical issues. There is ample estimate that had shown children influential in family purchase itself are about $500 Billions a year (Elizabeth 2004, 161). Furthermore, another study in{?} (Christine and Nancy 2001, 21) mentioned that the children spending alone had account for another $14 Billion from their pocket money in country like US. Concurrently, a UK survey also uncovered that children possess a lot more liberty in spending and as well influence over their parents (Lionel 2000, 326). Hence, when the advertisement is targeted to children, and so often, advertisers are intended for an outcome that favor to them. For this reason, it is believe that sooner or later, two of their marketing mix elements which are the ways of promoting and placement will further intervene by authorities bodies and invite new regulations to minimize attention that can be drawn towards children. In a study, the author pointed that it is a controversy for saying that with least cumulative exposure of advertisement to children which in turn could compromise childrens understanding of advertising intent (Alcohol Consumption in Australia 2006). However, according to{to what?} (Tammo, Wilma and Britta 1998, 176), there is evidence to say that by having healthier content in the advertisement is much more effective than by having parents controlling or restricting children on their TV times. It can be conclude that the negative impacts which happen is neither benefiting consumers nor to the advertisers. For example, advertisers can always give a warning sign saying that Parental supervision is required during the advertisement is on air. Therefore, it would be better off to embark advertisement onto children in an appropriate manner, in a way that do not appear to be aiming to just children but with the consent of their parent (Jeffrey 1999, 114). {will it be conflicting of what u hv presented earlier as u mentioned that advertising aim at children on the weakest parental supervision timing, so if there is a warning sign the parent will not notice it also right? It just my opinion bro} Recommendations: Responsible Advertising with 7Ps Advertisers Responsible in advertising is not about restricting or banning the advertisement. It is apparent that advertising brings in ethical issues for children. Children are a vulnerable segment and due to the advancement of technologies, it further enhances the transmission of message instantly to children. However, the responsibility of protecting children is still on the advertisers hand. Advertisers have to appreciate and abide to the rules and regulations that set by ethics initiatives representative, taken up these code-of-conduct as an important guideline and to be best, inputted into respective companys rules during advertisement. For an example, if the advertisement projecting a message for a product that deemed as a must-have item for children and it is known that such exclusivity is unethical. Clearly, it is vital to come up with a solution towards the issues by conducting advertising in a way that neither tipped to consumers nor favor to advertisers. (Paul 2005, 9-11). Advertisers would need to constantly market their products but in a way that promoting further space for children in future rather than rigorously conquering all they have. This can be best achieved by treating children as an informed consumer by teaching them what {and} how to foresee marketing is all about. Consequently, it will further enlighten them about what is market segment and in return, for children to germinate a priceless asset decision making. Such realization of the intricacies advertising tactics at an early age can ensure children be aware to the fundamental of the marketing environment. (Paul 2000, 28-29). Due to the fast moving pace in todays business, children had becomes a promising spending group. Thus, if children have the ability to make decision, they can decide whether or not such products is a necessity or unnecessary. Accepting the facts that parents are unable to fully shielded their children away from advertisement, thus, the best practice is makes children to cope and gain experiences with what is about to fall upon to them. (Paul 2000, 26). It literally means that children will no longer being viewed as a vulnerable group that advertisers can take advantage on. Children can develop themselves with the knowledge to make comparisons between products, prices and promotions. Hence, by not undermining the message behind advertisement, children could turn their weaknesses to strength and the concerned ethical issues of childrens naivety will further be diminishing in a healthier way. (Elizabeth 2004, 163). Parents and Authorities Bodies Furthermore, parents should play as an important role in tackling the advertising ethical issues. According to{?} (Lionel 2000, 327) parent should educate their children and make known for children about the marketing strategy that draw by advertisers. This can be achieved by setting it as a learning milestone since they are young. This will drastically develop children to be aware of advertisers marketing processes by identifying the content and terminology used by them. Moreover, given that authorities bodies are already in place, but there is always a need to further emphasis when pursuing for unethical conducts. For instance, it is suggest having government intervene in setting rules and regulations in the TV advertising industries for the reason of minimize advertisement that make directly to children. In term of products promotions and placement, according to Dibb (1996) in{?}(Tammo, Wilma and Britta 1998, 172) identified that countries like Norway, Sweden and Netherlands was found aired less than 5 advertisements in one hour of television programming for children. In addition, informed advertisers to collaborate parents and family members for advertisement that be put on air or by reducing advertisement during childrens programming period. Some country like France are in face with choosing between attach with a health message in their advertisements or to paid 1.5% tax based on their advertisement budget to foot the healthy related message (Aysen and Scott 2000, 301). Separately, even the fast food typhoon{tychoon or typhoon?}, identified by Jardine and Wentz (2005) saying that McDonald is adhere with the strict rules and providing differing strategies in each country based on how to advertise their products. For these reasons, in order to success, changes have to be made with an immediate effect as evidence shown that the existing practice had flawed into a devastating phase. It is clear that with the cooperation from advertisers, it could propel to have healthier products sales, widely accepted promotions strategies and with reasonable pricings for the general consumers. Conclusion Overall, the aim of this comprehensive research was to scrutinize that ethical issues in advertising exist and will gives impacts towards children through various channels. A channel that remit for obtaining nothing else but profits from their targeted segments and therefore, as said in{?}(Aysen and Scott 2000, 300) The judgments and behavioral intentions are important constructs to gain insights regarding advertising directed at children. It is clear that when advertisers properly fill up the gap by regulating their content which adheres to the rules, it helps in realizing and educating their targeted audiences that overindulge for their products in a better way. So as to say, advertisers have to know that the boundaries of reasonable practice have been severely breached and they should not dismiss the attention that has been given in respect for a cleaner outcome of their advertisements. Thus, those outrageous advertising claim that previously roamed the media have to be virtually impossible in the current situation. As a result, if all these groups take their responsibility into account, the accomplishment of advertising towards children will be more ethical and approachable in future. Discussion: Other Ethical Issue in Future This paper examined the ethical issues have in advertising towards children and as well recommendation directed to 7Ps has been identified accordingly from conventional marketing medias. The disguise advertisement that makes children vulnerable via the internet is yet to be scrutinized in this topic. This study is in an attempts to fill up the gap from another medium of communication; The Cyberspaces. A disguise Advertisement is better be known as a breakthrough from typical advertising technique that being put in TV ad, magazine and etc. It had further exploited into the internet world where advertising is at the ease of fingertip. They can transmit the message at a lower cost and with better influence. It was a cover-up in a way that people are unaware that the advertisement had moved in to their mind. (Austin and Reed 1999, 590-591). For an example, nowadays children are quick in learning and blogging had turn out to be a typical ways of projecting ones stories and endeavors. Thus, some food industries has been found to hiring famous Blogger to make disguise news for promoting their brands, products, products price and place to find their product as though the blogger himself are telling his daily endeavors. Hence, the digital age had further facilitated children and adolescent to view on their beloved blogger flawed statement and pursue for what is recommended by them. (William n.d.). Such disclosure is unethical, unethical in a way that they need not to hold any responsibility about the content that being uploaded into blogs and ignoring the harm that possibly brings to consumers, notably, children and youngsters. Thus, supervision that needed is crucial, as if these advertisements will intrude even to an adult and not to mention the vulnerable children. (Austin and Reed 1999, 590-591). Reference Austin, M. J., and M. L. Reed. 1999. Targeting children online: Internet advertising ethics issues. Journal of Consumer Marketing {16 (6): 16, no.6: 590 602. http://www.emeraldinsight.com (accessed March 3, 2010). Australian Bureau of Statistics: Alcohol Consumption in Australia. 2006. http://abs.gov.au/AUSSTATS/[emailprotected]/mf/4832.0.55.001/ (accessed February 24, 2010). Aysen, B., and V. J. Scott. 2010. The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. 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Fences as Metaphor in Fences by August Wilson Essay -- essays research

As with most works of literature, the title Fences is more than just a title. It could be initially noted that there is only one physical fence being built by the characters onstage, but what are more important are the ideas that are being kept inside and outside of the fences that are being built by Troy and some of the other characters in Fences. The fence building becomes quite figurative, as Troy tries to fence in his own desires and infidelities. Through this act of trying to contain his desires and hypocrisies one might say, Troy finds himself fenced in, caught between his pragmatic and illusory ideals. On the one side of the fence, Troy creates illusions and embellishments on the truth, talking about how he wrestled with death, his encounters with the devil, later confronting the d...

The Glorious Revolution of 1688 Essay -- Essays Papers

The Glorious Revolution of 1688 The theme of â€Å"autonomy and responsibility† is prevalent in many major wars of revolution throughout the history of the world and especially in the events that occurred in England during the seventeenth century. Autonomy is defined as self-government and existing or functioning independently. Responsibility is having obligations or duties to something and being able to distinguish between right and wrong. In England, the political leaders drove King James II out of the country in order to end his oppressive rule as an absolute monarch. The Dutch Prince William of Orange, James’ son-in-law, invaded England to rule. Parliament gave the throne to William and his wife Mary but placed restrictions on their sovereignty with the Bill of Rights. This declaration gave more power to the people and made them more responsible in government. The Glorious Revolution resulted in the Parliament and the common people of England having more autonomy and responsibility in the g overnment. James II The people of England and the members of Parliament wanted to be free of the rule of King James II. James sought religious toleration for Catholics and he â€Å"repeatedly stated that he wanted to establish the Catholic religion.†1 The people of England feared that James II would pass on a Catholic dynasty. He was married to a Catholic wife who bore a male heir in June of 1688. He continually ignored public opinion during the last months of his reign and believed that God favored his actions.2 The two big political parties in Parliament, the Whigs and the Tories, joined together in opposition to James. The people of England elected these men to their positions, so they represented the majority opinion. ... ...Press, 1991), 87. 5 â€Å"The Glorious Revolution.† http://landow.stg.brown.edu/victorian/history/Glorious_Revolution.html. (October 22, 2000). 6 Morrill, 84. 7 Morrill, 84. 8 Morrill, 88-89. 9 Speck, 147. 10 Speck, 141, 145-7. 11 â€Å"The Bill of Rights,† in The Revolution of 1688 and the Birth of the English Political Nation, 2nd ed., ed. Gerald M. Straka (Lexington: D.C. Heath and Company, 1973), 63. 12 â€Å"The Bill of Rights,† 63. 13 David Ogg, â€Å"The Revolution as a Reinforcement of English Institutions,† in The Revolution of 1688 and the Birth of the English Political Nation, 2nd ed., ed. Gerald M. Straka (Lexington: D.C. Heath and Company, 1973), 105. 14 Ogg, 105. 15 Jack P. Greene, Negotiated Authorities (Charlottesville: University Press of Virginia, 1994), 81. 16 Greene, 81. 17 Greene, 82-83.